Senior Product Manager, Adstruc

Company: Vistar Media
Location: New York
Posted on: May 24, 2025

Job Description:

Vistar Media is the home of out-of-home (OOH). As a global ad tech company and the world's largest digital out-of-home (DOOH) advertising marketplace, we offer technology designed to make buying and selling OOH media easier. Our goal is simple: to help the world's marketers leverage OOH's unique ability to motivate and delight.From strategic partnerships with major media owner networks to executing impactful campaigns with renowned global brands such as Nestl--, Porsche, Target, and Levi's, our team is filled with passionate, innovative, and collaborative problem solvers, engaging and entertaining consumers like you in the real world. Find your home in out-of-home - find your people at Vistar.About the Role:Through its - the leading platform for planning and buying traditional OOH media - Vistar is now poised to address the > $20B global market for non-digital OOH advertising. For nearly 15 years, Adstruc's SaaS product has automated the workflow for buying and selling traditional OOH, unlocking immeasurable time savings and powering hundreds of millions of dollars in OOH spend.We're looking for an experienced Product Manager to lead the strategy and execution of initiatives for this new addition to the Vistar Media portfolio of products. As Adstruc's Product Manager, you'll work closely with engineering, business-facing teams, and external stakeholders to manage the full product development lifecycle - from idea conception to defining product specs and requirements, go-to-market launch, and deploying future iterations based on market feedback. This role offers an exciting opportunity to influence and shape the development of a product that is poised to revolutionize the centuries-old business of traditional OOH advertising. You'll drive the evolution of the Adstruc platform from a workflow tool that supports how OOH is bought and sold today to a platform that propels traditional OOH advertising into a future that is governed by programmatic principles.What you'll do:

• Develop a strong understanding of the Traditional OOH planning and buying process to inform product development and prioritization decisions.
• Manage and align the product backlog, prioritize features, write user stories, and work with UI/UX design to create and refine tickets for development.
• Collaborate with engineering leaders on strategy and the creation and execution of roadmaps to enhance our Traditional OOH solutions.
• Drive the integration of Adstruc's capabilities into Vistar's other product offerings, ensuring seamless functionality and user experience.
• Support the launch of new initiatives that impact customer workflows within the Traditional OOH space.
• Measure product usage and gather user feedback to inform future iterations and improvements.
• Play a key role in expanding our Traditional OOH solutions into international markets, ensuring that our products meet diverse market needs and opportunities.What experience we're looking for:
• Bachelor's degree in a technical field (e.g. engineering, computer science, etc.), or Bachelor's degree in any field and 7+ years of professional experience working as a Product Manager.
• 6-8+ years of experience in product management with a deep understanding of platform technologies, cloud infrastructure, and engineering processes.
• Proven ability to define product vision, translate it into actionable roadmaps, and lead cross-functional teams to deliver high-quality products.
• Ability to research and understand user segments.
• Experience with traditional OOH planning and buying processes.
• Ad-tech experience preferred.
• Previous development experience is a plus.
• UI/UX experience is a plus.Who you are:
• Excellent verbal and written communication skills.
• Previous development experience.
• Excellent analytical and problem-solving skills.
• Skilled at translating complex requirements and reducing complexity within current systems.
• Ability to research and understand user segments.
• Self-starter with a team player attitude.What we offer:
• Flexible, fun start-up environment and culture.
• An approachable and accessible C-Suite.
• Comprehensive health benefits.
• 401k + match.
• Quarterly Lifestyle Stipend.
• Unlimited PTO and summer Fridays.
• Company-wide and team specific entertainment budgets for both in-person and virtual team building.
• A flexible hybrid work environment, with a fully stocked kitchen, weekly catered lunches, and casual attire while in office.
• Sponsored Volunteer Events and Vistar Gives Back program.
• An awesome and supportive bunch of people to work with and learn from.Pay Information Disclaimer:At Vistar Media, we carefully consider a wide range of factors, including experience, skills, and other relevant business considerations. These considerations can cause compensation to vary. Please note that the salary range information that follows is a good faith estimate for this position. The salary range estimate for this position as performed in New York City is $140-160k and as performed in CA is $140-164k, plus bonus potential, comprehensive health benefits, 401k with company match, and a lifestyle stipend. The salary range for this position as performed outside of New York City and CA may vary. The actual pay will be at Vistar Media's sole discretion, and determined by factors including but not limited to geographic location, skills, qualifications, and experience.Recruiting fraud is a serious issue facing jobseekers. Please be aware that Vistar Media would never require personal information (such as bank account information) during the interview process. Should an employee from Vistar Media reach out to you, that communication will come from an@ email address. During a typical interview process, you will have several phone, video, and/or in-person interviews with multiple Vistar Media employees before a hiring decision is made. We do not require payment from applicants for training or other costs incurred, nor do we offer compensation before hiring.If you're ambitious, highly driven, and interested in making an impact, Vistar is the place for you. Apply to join our team--- we'll see you out there.
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