VP of Marketing Analytics

Company: Harnham Ltd
Location: New York
Posted on: June 2, 2025

Job Description:

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Please state your consent ID and date when you contact us regarding your consent.Your consent applies to the following domains: www.harnham.comNecessary (16)AWSALBTG Typeform Registers which server-cluster is serving the visitor. This is used in context with load balancing, in order to optimize user experience. 7 days HTTP CookieAWSALBTGCORS Typeform Registers which server-cluster is serving the visitor. This is used in context with load balancing, in order to optimize user experience. 7 days HTTP Cookiebcookie LinkedIn Used in order to detect spam and improve the website's security. 1 year HTTP Cookieli_gc LinkedIn Stores the user's cookie consent state for the current domain 180 days HTTP CookieOptanonConsent cdn.cookielaw.org Determines whether the visitor has accepted the cookie consent box. 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Persistent IndexedDByt-remote-cast-available YouTube Stores the user's video player preferences using embedded YouTube video Session HTML Local Storageyt-remote-cast-installed YouTube Stores the user's video player preferences using embedded YouTube video Session HTML Local Storageyt-remote-connected-devices YouTube Stores the user's video player preferences using embedded YouTube video Persistent HTML Local Storageyt-remote-device-id YouTube Stores the user's video player preferences using embedded YouTube video Persistent HTML Local Storageyt-remote-fast-check-period YouTube Stores the user's video player preferences using embedded YouTube video Session HTML Local Storageyt-remote-session-app YouTube Stores the user's video player preferences using embedded YouTube video Session HTML Local Storageyt-remote-session-name YouTube Stores the user's video player preferences using embedded YouTube video Session HTML Local StorageA leading digital consumer brand is hiring a Vice President of Marketing Analytics to drive strategic insights across high-volume, multi-channel acquisition campaigns. This role sits at the heart of data-led marketing performance and will lead a team that transforms marketing investment decisions with cutting-edge analytics, experimentation, and attribution modelling.This is a rare opportunity to step into a high-impact leadership position with full ownership over analytics strategy, tooling, and stakeholder influence across Marketing, Product, and Finance functions.THE ROLEAs the VP of Marketing Analytics, you will:Own and deliver the end-to-end marketing analytics roadmap, aligning with wider commercial and growth objectives.Lead a high-performing analytics function, setting best-in-class standards across attribution, media mix modelling, and lead scoring.Build out robust forecasting and performance dashboards (Salesforce/Tableau CRM) to optimise ROI across Paid Search, Social, TV, Affiliates, Direct Mail, and more.Partner closely with senior leadership to shape strategic decisions through data storytelling and experimentation.Drive the evolution of analytics infrastructure including automation, real-time reporting, and data governance.Work cross-functionally with Data Science to embed predictive modelling and machine learning into prospect targeting and segmentation.Promote a culture of data-driven marketing across the organisation, embedding best practices in testing, analytics ops, and measurement.YOUR EXPERIENCE10+ years in marketing analytics roles with at least 3 years in senior/executive leadership positions.Proven track record influencing C-suite and non-technical stakeholders with commercial insight.Expertise in attribution (MTA, MMM), A/B testing, predictive modelling, and campaign analysis.Strong SQL and dashboarding skills (e.g. Tableau, Looker, or similar BI tools).Deep understanding of data infrastructure, ETL pipelines, and analytics automation.Exposure to web analytics platforms (Google Analytics, Mixpanel, etc.).Advanced Excel modelling and comfort in high-volume data environments.THE PACKAGEBase salary: $220,000-$240,000 (dependent on location and experience)Remote-first, US-based position, EST TimezoneStrategic ownership and executive visibility in a scaling, data-first businessInterested in a VP-level role that blends strategic impact with deep analytics?Click Easy Apply or message me directly to explore this further.If you can't see what you're looking for right now, send us your CV anyway - we're always getting fresh new roles through the door.
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Keywords: Harnham Ltd, West Hartford , VP of Marketing Analytics, Executive , New York, Connecticut